Persuasive technology is a research area that focuses on designing technology to influence and change people's attitudes or behaviors. This can include using technology to motivate individuals to adopt healthier habits, make informed decisions, or adhere to certain social norms. Persuasive technologies often utilize principles from psychology, behavioral economics, and design to effectively persuade individuals. These technologies can take various forms, such as apps, websites, wearables, and virtual reality systems. The ultimate goal of persuasive technology is to promote positive and desired outcomes through the use of technology.